Colors also have psychological and physiological effects on our bodies. Reds make people jumpy. Green cal us down. In a red room, time seems to fly. A pink room effectively lessens anger. Reactions to colures are so strong that coffee sipped in blue mug will actually seem cooler than the same liquid served in an orange cup. We use color every day to inform and sell. Red tells you to stop your car. Silver suggests exclusivity. Spas feature sea greens to reinforce feelings of serenity and antiseptic cleanliness. Sugar companies put blue on their packaging because it connotes sweetness.
Innovative uses of color can open the door to product and market expansion as well. Hair dyes were once directed at a limited market of women of a certain age for covering gray, or as a vehicle for going slightly blonder or darker. Today, teens and men have enormously boosted hair-color sales. The antiquated message of “Does she, or doesn’t she?” And not-found in nature color effects are a badge of honour, whether subtle or dramatic.
Other new avenues for color development involve chromatherpy and customization. Just as interest in aromatherapy caused an explosion in sales of scented products, chromatherpy presents new opportunities of its own. Ultra Baths, for example, is one of several companies that have installed colored light systems in their tubs. Just touching a button illuminates the interior of the tub in one of seven different colures to cure what ails you. Blue calms, violet stimulate your immune system, and red reportedly helps migraine and rheumatism sufferers.
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